How to bring your brand story to life through meaningful design

Zula restaurant and bar , Edmonton Alberta. Photo credit @KatieAlexandra.Photography

Story-infused interiors make your business stand out.

Zula's new West Block location in Glenora, Edmonton, an offshoot of Sofra restaurant, is not just about serving delicious Mediterranean cuisine. They aim to provide a remarkable dining experience through taste and ambience and to leave a profound culinary impact.

As a team, we embarked on a journey to craft a reimagined story brand that speaks directly to diners' hearts. We delved deep into their history and values, discovering that their food creates connections that make Zula special.

Drawing inspiration from the lively Mediterranean vibe, we infused the space with natural light, lush plants, gorgeous water undertones, seascape imagery and warm lighting to create a captivating getaway. Thoughtful space planning creates intimate seating pockets.

Customers are raving about the atmosphere and sharing their extraordinary experiences with friends and family, spreading the word about Zula's charm. One customer on Yelp said, "What a wonderful place. The food was delicious. The service was great, and the atmosphere was perfect. I will highly recommend and return." EDify writes, “Zula was a place that almost seemed familiar, even though I had just walked through the door for the first time.”

Are you interested in learning how creating a unique brand story can enhance your business?

A unique brand story is a customer-centric approach to fuse authenticity, differentiation, and emotional attraction and weaves a captivating narrative into an interior space to nurture customer connections.